Abstract:
Athletes participating in major games and elite sports competitions are often subject to commercial constraints, regulatory requirements and integrity safeguards. This article examines sports events-related advertising and ambush-marketing restrictions, explains the principles governing the protection of event and athlete intellectual property against the backdrop of the evolution of Olympic Charter Rule 40, and deep dives into participation controls over athletes and officials. It also examines the manipulation of competition results, betting prohibitions, and anti‑doping under the World Anti‑Doping Agency Code, and their overlaps with national criminal laws. Safe sport frameworks and policies are also analysed, covering harassment and abuse prevention, reporting and investigation processes, protective measures, case management and sanctions.