Abstract:
There is a high evidentiary threshold to cross for a trademark to be deemed as well known to the public at large in Singapore. This article will review the case law in Singapore where trademarks have been found to fall within this class of marks. It will then examine how recent cases appear to show an evidentiary shift in the determination of whether a trademark is well known to the public at large in Singapore. Finally, this article will conclude with a few observations on how this development may affect future similar cases.