Abstract:
Certification marks play a key role in modern business strategies, serving as a powerful tool to differentiate products, create product awareness and enhance consumer trust. Drawing on data from the trade marks register, this two-part article examines how the certification marks regime is used in Singapore. Part 1 analyses trends in certification mark applications and registrations from 15 January 1999 to 31 December 2024. It provides findings on application rates, outcomes and pendency periods, and the characteristics of registered marks. Part 2 complements this analysis with empirical insights from the regulations governing the use of these marks.